ShapardResearch partners to offer Hispanic focused research
ShapardResearch is proud to announce that it has begun a partnership that will enable Oklahoma based companies to better connect and market to Oklahoma’s growing Hispanic population. ShapardResearch and Hispanic Focus Unlimited, a research firm that specializes in moderating Spanish language focus groups, recently partnered on a Spanish language study for an Oklahoma client that [...]
read more →Marketing Minds Meet
The M3 Marketing Minds Meet Conference was held in Oklahoma City on Thursday May 3rd at the The Restaurant Space at Myriad Botanical Gardens. The conference is designed to assemble a powerful group of marketing professionals to address collaboration and best practices in marketing. At M3, top executives and entrepreneurs in attendance learned, from the event’s [...]
read more →Tulsa: Open for Business
In a recent policy study from the Reason Foundation, Tulsa Mayor Dewey Bartlett talks about tackling the city’s challenges and how it requires a willingness to embrace innovation, competition and market ideas. Upon taking office a year into a national recession, Bartlett was faced with reductions by the previous mayor in discontinued public safety academies, [...]
read more →Three secrets to make your Customer Loyalty initiatives successful
Shapard Research’s Customer Loyalty Management system incorporates an organization-wide framework designed to make sure that your customer loyalty initiatives are both proactive and relevant. In order for this infrastructure to be successful strategically, customer loyalty initiatives must adhere to three essential maxims of loyalty management.
read more →The Good the Bad and the CLM
Incremental profit is up. Cost reduction is down. That’s good right? Not necessarily. What percent of the incremental profit came from new fees and charges that drive away business instead of repeat customers loyal to your organization? What percent of cost reduction came from offering fewer services to current customers as opposed to fewer customers [...]
read more →Shapard research has revolutionized the food service industry
Shapard Research, has utilized its very own Customer Loyalty Management (CLM) program, to begin contacting a national food service distributor’s new customers within 30 days of their first delivery. The information gained has been used to create a customer loyalty index which gauges the effectiveness of the distributor’s sales force in meeting customer expectations. In [...]
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Do Your Research
It seems as though everyone is surveying their customers nowadays. Fast food companies, auto manufacturers, networking groups, and any other business or service related organization seems to want your opinion about your experience with them. And they have a variety of ways of trying to get you to participate. Phone numbers or websites on a [...]
read more →Research in the 21st Century
Like many other services, market research has been impacted by both the demands of clients as well as the innovations in technology. Twentieth Century market research involved going into the field, collecting data, analyzing it, and producing a report that explains the results and what they mean. And while there is still valid use for [...]
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