Shapard Research, has utilized its very own Customer Loyalty Management (CLM) program, to begin contacting a national food service distributor’s new customers within 30 days of their first delivery.

The information gained has been used to create a customer loyalty index which gauges the effectiveness of the distributor’s sales force in meeting customer expectations.  In addition, any problem issues are immediately transmitted to the division office so they may begin working those issues in a more timely and responsive manner.